Local Search Marketing is the practice of getting online traffic funneled into “offline” or brick and mortar businesses.
The local search market is a powerful tool to help local brick and motor business expose there offering to savvy internet users within a local range. In todays search market their is a vast internet user group which relies on the internet to find local businesses for the products and services they seek. From restaurants to neighborhood shops to law firms, the competitive edge is to be found first. The shift will simply get greater as time progresses and smart phones become smarter, and having a local online presence which performs can mean the difference between a user purchasing at your location or the location down the street which can sometimes be at a further range.
The numbers tell the story: a staggering 40% of Google searches are for local products and services and about 10% of that is derived from smart phone searches.
Our Local Search Services Target areas where your business either under performs or simply does not exist; and are optimized to perform better then others for specific search terms.
The Story
Typical real world example and a local search which is about to happen.
Fred is at home and fixing his kitchen sink.
He needs a washer to complete his task but does not want to take a long trip to the maga store, so he takes his smartphone and opens his maps application, or walks over to his computer and opens his preferred Search Engine.
He types in hardware stores and his zip code, and pins begin to drop within a given radius of his current location.
Is your business a pin? Are you closer to Fred then a competitor? Do you appear at all? Will you make a new customer?
This is Local Search Marketing and it works for virtually all business. And rest asure this scenario happens every single day. The motto of Location-Location-Location has change a bit in the digital era.
Local Search Services Include but are not limited to:
- Goole Places(Maps)
- Yahoo Locals
- Bing Locals
- Yelp
- Local Website Optimization
- Pay-Per-Click Marketing
- and many other popular local search directories